AaronShirt LLC - Alabama Crimson Tide On Saturday – Philadelphia Eagles On Sunday Signatures T-Shirts
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Launched last year, Jenner's Khy was built on offering customers high-end fashion at affordable prices. "It was really important to me that everything in the initial launch was under $200," Jenner told Vogue at the time. Now, she's expanding her brand's identity even further, with a new focus on collaborating with some of her favorite (and most-worn) designers. "He was definitely one of our top picks from the beginning," Tron's Jenner says. When she called him to discuss a potential partnership earlier this year, he was immediately on board. "What I saw in Kylie was the ease of style and freedom," Tron told Vogue. "That really inspired me."
As for the next hot fashion brand Fellow Earthlings wants to create some unusual shades with, they've got their sights set on one of fashion's most beloved designers. "I love Emily Bode's work and her emphasis on using vintage fabrics and telling personal stories through fashion," Sydney says. They're hoping to do that collaboration and many more. "We want to be a trusted partner for designers," she says. "Your friends in the eyewear industry!" Two years ago, when Kylie Jenner attended one of her signature beach photoshoots for Instagram, she wore a white pleated dress by Atlein that she couldn't stop wearing. "I first became aware of their brand when my stylist brought me a few pieces," Jenner tells Vogue. "I had just had a baby and I remember not feeling great—but I loved that dress." Back in the present, Jenner is unveiling a new collaboration with designer Antonin Tron of Atlein today, via her own clothing label, Khy. “I always feel so confident and comfortable wearing Antonin’s creations,” Jenner says. “I love his intricate embellishments and layering.”
For her latest launch, Jenner's collaboration with Atlein included a ruffled jersey top, bottoms, and skirt—all of which are signature pieces from the Tron label. (The entire collection drops tomorrow, September 26, with prices ranging from $88 to $198.) "There's a sculptural aspect to every one of his pieces, and his craftsmanship is something I admire," Jenner says. "We wanted to create something that was more wearable, super relatable, layerable, and easy to style." Some of the pieces were found while going through Atlein's archives. The deep-cut ruffled midi dress, for example, is based on an archival style the brand made a few seasons ago. "We added the deep-cut flared skirt at the last minute, and it's now one of my favorite pieces," Jenner says. Tron says Jenner brought a sense of sophistication to the design process, taking inspiration from Tron’s approach to draping over form. “It’s very fluid,” Tron says. “We wanted to bring high fashion to a wider audience, so we looked at some of my signature pieces—like the ruffled and asymmetrical T-shirts—and tried to distill them into her aesthetic.”
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